How Does Coco Make Her Money? Unpacking The Reality Star’S Finances

Coco earns a significant portion of her income from endorsement deals. Many famous athletes generate revenue through sponsorships and endorsements. When Coco isn’t playing on the court, she actively partners with brands like New Balance, Baker Tilly, Bose, Rolex, Barilla, and UPS. These partnerships are long-term, demonstrating her strong brand appeal and consistent success.

These endorsement deals are lucrative for Coco because she has a loyal following and a strong personal brand. Her fans admire her athleticism, her work ethic, and her positive attitude. This translates to real value for brands who want to associate themselves with a successful and relatable athlete.

The types of endorsements Coco chooses also reflect her personal values and interests. For example, she has partnered with New Balance for years, highlighting her commitment to quality and performance in sports. Her partnership with UPS shows her dedication to logistics and efficiency, both on and off the court. By selecting brands that align with her personal identity, Coco ensures a genuine connection with her audience, making her a highly sought-after spokesperson.